Advertising Rubric

Advertising  Rubric

Name ________________________________________________

Description:  Students will create an advertisement for the upcoming Book Fair.


Excellent 4

Good 3

Satisfactory 2

Needs Improvement 1


The project shows significant evidence of originality and inventiveness.  The majority of the content and many of the ideas are fresh, original, and inventive.

The project shows some evidence of originality and inventiveness.

The work is an extensive collection and rehash of other people’s ideas, products, and images.  There is little evidence of new thought of inventiveness.

The work is a minimal collection or rehash of other people’s ideas, products, and images.  There is no evidence of new thought.

Motto or Catchy Phrase

The motto is legible, clear, and grammatically correct.  The motto entices the consumer and grabs their attention.

The motto is legible and clear with few grammatical errors.  The motto entices the consumer.

The motto is mostly legible and clear with some grammatical errors.  The motto  is somewhat enticing.

The motto is illegible and /or unclear.  The motto is not enticing or full of grammatical errors

Presentation Format

The advertisement is an aesthetically pleasing, creative, and original example of the chosen format. Pictures  are relevant and appealing

The advertisement is aesthetically pleasing/ creative or original and a good example of the chosen format. Pictures are relevant

The advertising is pleasing and is a satisfactory example of the chosen format. Pictures are somewhat relevant

The advertisement is unoriginal and is not an example of the chosen format  Pictures are not relevant to the theme

Advertising Technique

The advertisement uses the chosen advertising technique creatively and well. The technique reaches the audience intended for.

The advertisement is a good example of the use of the advertising technique. The technique reaches an audience, but not the one intended for.

The advertisement uses the advertising technique satisfactorily, but not creatively.  The technique somewhat reaches the audience.

The chosen advertising technique is not followed or no advertising technique exists.  The technique doesn’t reach the audience.